A good store usually answers questions quickly and does not hide behind canned messages. Recently I have been testing several online eyewear shops to compare frames and lenses. I also like when stores show real photos without heavy editing or strange angles. Now I am more careful with impulse buys and limited time offers. This is why I like reading and posting on forums and community websites.
If anyone is interested in real user experiences, I sometimes write short notes about the shops I test.
You can find one of the pages here:
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In the past I have wasted money on items that looked good in photos but felt cheap in real life. A product that still looks good after a few months is more impressive than something only good on arrival. When it comes to eyewear, the small details really matter over time. I like when a shop clearly shows PD, lens height and bridge width in millimeters.
Just sharing my personal feedback.