Nobody wants pretty shoes that hurt after ten minutes of walking. Price is important to me, but quality and comfort are even more important in the long run. For coats and blazers I usually go one size up if I want to layer sweaters under them. Now I am more careful with impulse buys and limited time offers.
If anyone is interested in real user experiences, I sometimes write short notes about the shops I test.
You can find one of the pages here:
visit this page
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From my experience, communication with the store can tell you a lot. The same is true for metal versus acetate frames for glasses. If they reply politely and give detailed answers, I feel more relaxed. For light summer tops I keep to my normal size to avoid a baggy look.
Maybe this is useful for someone.